Toonies for Tummies

2019 is gearing up to be an exciting year for Toonies for Tummies, centred on the #ToonieChallenge.

Canadians are known around the world for jumping in and helping others, causes and challenges. Feeding hungry children and shoppers’ support of Toonies for Tummies over the years is further evidence of that giving spirit.

This year, our goal is to raise $1.2M. We’re confident with the support of our retailers, sponsor brands and the kindness of shoppers at the till that we will once again reach our goal and help provide nutritious meals to students across Western Canada and Ontario.

Throughout the campaign you will see reference to our #ToonieChallenge. It’s simple, donate at a participating retailer during their Toonies for Tummies campaign window. Our microsite has all of the details. You may also wish to make your donation during a Match Funds day when retailers will be matching donations made by shoppers. We’ve also made enhancements to our online donation capabilities making it easier for you to not only make a donation at the store, but help feed children several meals during the course of the year.

We thank you in advance for your support and for being among the thousands of Canadians who will rally behind the #ToonieChallenge.

To see campaign dates by market and to track your toonie, visit our campaign microsite:

Learn About Our Current Campaign

Western Canada


The Toonie Tracker

Frequently Asked Questions

The Grocery Foundation works with our student nutrition partners, the Ontario Student Nutrition Program Network (OSNPN) and Breakfast Club of Canada in western Canada to administer the donations collected.

How much of my donation goes towards student nutrition?

100% of proceeds raised from Toonies stays local, helping either the Ontario Student Nutrition Program Network or Breakfast Club of Canada to feed children.

How does The Grocery Foundation identify local programs?

The Foundation works with our partners, including the Ontario Student Nutrition Program Network (Ontario), and in western Canada, Breakfast Club of Canada, to identify eligible school-based student nutrition programs. These program benefit from donations made in-store and online once the campaign ends.

What if I do not see a program in the vicinity of the store where I am shopping?

The Toonie Tracker includes the programs that benefit at this time. The programs which receive funding continues to evolve. Once the campaign ends, we will identify a local program to receive funding. This program will be in the vicinity of the store (where the funds are collected). This may include a program that is currently on a wait list. Please also be sure to zoom out on the toonie tracker.

Why are schools not named?

We do not publish school names for privacy reasons.

Can I direct my funds to a specific program?

No. But you can be assured that your donation will go to a program in the community where the donation is made.

What is the criteria for foods served in the student nutrition programs?

The criteria is determined by the organizations that administer the programs and is based on nutrition guidelines set by each respective province.

Do you run a student nutrition program in your school and don’t see it listed on the tracker?

Email us at

2019 Sponsoring Companies/Brands

2019 Participating Retailers


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How can you help?