The Program

• Held throughout the month of February, Cash for Kids is the biggest in-store coupon campaign in Canada involving more than 50 brands, more than 1,000 grocery stores and 30 million coupons.
• Very high execution rate for at-shelf total campaign.
• Record redemptions! Cash for Kids coupons have an average redemption of 22%, versus 0.5% for FSIs and 10% for all other in-store coupons.
• $0.15 from each redeemed Cash for Kids coupon is donated to TGF to feed hungry children.
• Cash for Kids gets your product in consumers’ hands, delivery more than 100,000 trials in just four weeks.
• Outstanding value! Cash for Kids is one of the lowest cost per redemption programs anywhere ($.81 vs. $3.39 for FSIs and $3.31 for regular in-store shelf pads). Since we’re not for profit, you can buy the program at cost – where else can you find a deal like that?
• All major banners in Ontario and Atlantic Canada support Cash for Kids because it helps communities and helps the banner.
• An AC Neilsen “impact” analysis showed that the Cash for Kids campaign significantly boosts sales for participating brands. On average, sales increase more than 20% per brand during the campaign.
• $60 million raised for challenged children!

The complete 2009 presentation package is now available on our website. If your would prefer a hardcopy, please call (416) 515-8165 or email TGF at: lydia@groceryfoundation.com.

To view the full presentation on our web site click here. Navigate using the arrows on the bottom of each page.

Downloading the Cash for Kids 2009 Presentation

To download the presentation simply click on the links below.
There are two versions available - one for screen-viewing only and the second for optimum print quality.


FOR SCREEN-VIEWING : Download Cash for Kids 2009 Presentation (File size is 13.2 MB)

File Type: Adobe Acrobat PDF file
To view and or save this file you will require Adobe Acrobat Reader installed on your computer. If you don't have this program, download it for free by clicking on the link below.

To view the presentation simply click on the link below. This will open a new browser window from which you may save the file to your computer. Save a copy of the file by selecting the diskette icon in the upper left corner of the browser window.

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FOR OPTIMUM PRINT : Download Cash for Kids 2009 Presentation (File size is 13.2 MB)

File Type: Microsoft Powerpoint Slideshow that can be modified for your own internal use. Provides optimal print quality.